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By Florin Patrascoiu

Florin Patrascoiu, with his impressive 25-year tenure in the real estate sector, has established himself as a broker/owner who is not just successful in his own right, but also deeply committed to elevating the success of other real estate agents. At the helm of a high-achieving RE/MAX firm, Florin's leadership is defined by his passion for mentoring agents, helping them significantly increase their production and run thriving businesses, regardless of market conditions.

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Are you a real estate agent wondering what videos you can create? Well, here’s a great topic for you: “Why isn’t my home selling?” You can take this script, modify it, and most importantly, make sure you record it.

Hook:

Start with an engaging question to grab their attention. For example: “Are you struggling to sell your home this summer?”

Key Points:

Here are three key tips to share with your audience to help them sell their home faster:

1. Make Sure Your Price Is Right

- With more homes hitting the market during the summer, the market rate for your house might be changing.

- Double-check comparable properties, especially those that have recently listed, to see if you need to adjust your price.

- Your real estate agent can run a comprehensive market analysis to give you a clearer picture of where your home stands.

“Start with an engaging question to grab their attention. ”

2. Address Your Home’s Condition and Accessibility

- Buyers prioritize homes in good condition as they want to minimize repair costs and lower their monthly payments.

- Ensure you’ve addressed major issues before entering negotiations.

- Make your house readily available for showings; the more showings, the more offers, and the better the deal you’ll get.

3. Reexamine Your Marketing Strategy

- Depending on your real estate agent, your marketing strategy might be outdated.

- In a competitive market, you need an aggressive and effective marketing plan.

- If your agent isn’t effectively following up with buyers, advertising your property online, or guiding it through the market, it might be time to find another realtor.

Call to Action:

If your home is struggling to sell, please call or email me for a copy of my marketing plan. I can also run a comparative market analysis on your house to check if it’s priced correctly for this market. I look forward to hearing from you.

That’s it! Now, you have no excuses not to record a video. Just grab your phone and start recording. Until next time, all the best, and take action. If you have any questions, feel free to give me a call!

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