How Building Relationships Can Grow Your Real Estate Business

By Florin Patrascoiu

Florin Patrascoiu, with his impressive 25-year tenure in the real estate sector, has established himself as a broker/owner who is not just successful in his own right, but also deeply committed to elevating the success of other real estate agents. At the helm of a high-achieving RE/MAX firm, Florin's leadership is defined by his passion for mentoring agents, helping them significantly increase their production and run thriving businesses, regardless of market conditions.

Building long-term success in real estate can feel challenging, especially with the temptation to chase the next deal. But if you want a business that thrives year after year, the focus should be on relationships, not just transactions. Here’s how I approach it and how you can too.

1. Follow up beyond the sale. Many agents drop off after the deal closes, but that’s when the real relationship-building begins. Set reminders to check in with clients at key moments—30 days, six months, and one year after closing. A quick call or message asking, “How’s the house? Is there anything I can help with?” shows you care about more than just the sale.

2. Get personal. Small, thoughtful touches go a long way in building deeper connections. Handwritten notes are a great way to stand out. When you hear that a client has celebrated a birthday, received a promotion, or welcomed a new baby, send a note or a small gift. This shows that you’re not just their agent, but someone invested in their lives.

3. Add value regularly. Keep your clients engaged by providing value long after the transaction. Share helpful tips on home maintenance and market updates, or invite them to client appreciation events. These gestures reinforce that you care about their well-being and success, not just their business.

4. Be consistent. Block out time each week to reconnect with past clients. Whether through a call, text, or email, staying top of mind without being salesy builds trust. The key is to add value in every interaction, whether it’s a quick check-in or sharing something useful.

By focusing on relationships, you’re creating a referral-based business that grows on trust and personal connections. Small gestures, like sending a handwritten note or offering useful home tips, can turn a one-time transaction into a lifetime client—and those clients are your most valuable referral engine. If you have any questions regarding building relationships with your clients, you can reach out to me at (813) 817-4070.