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When challenges arise in life or in the real estate industry, there’s only one way to overcome them: by facing them head-on. I see agents everywhere struggling with the new NAR changes that have come into effect. They’re worried about their business, their bills, and whether the industry will ever be the same. Some are even questioning if they’ll be able to make it through these tough times.
But here’s the reality: change is the one constant in life and your business is no different. How many times have you heard people who have overcome immense challenges say that those very hardships were the catalysts for their success? How often have you heard them express gratitude for those difficult times because they shaped who they are today?
With all the changes happening, do yourself a favor—don’t avoid them. The only way to conquer challenges is to tackle them head-on. Or as I like to say, go through the front door. Avoidance is often the root of our problems, and it only serves to compound the challenges we face.
The road less traveled is through the front door, and that’s where true success lies. It’s about learning from the changes, gaining a deeper understanding of your value proposition, and creating a better experience for your clients. It’s not easy—most people won’t do it. But if you choose to, you’ll set yourself apart and thrive in this market. The best part? You’ll become a stronger, more resilient person by doing the hard stuff.
Let me share a few pro tips. Many agents are worried about articulating their value proposition and handling objections. But the best agents ask the best questions. Have you ever asked your clients how brokers work and how they get paid? If you encounter objections, ask more questions. For example, “Thanks for asking. Have you had a bad experience with a broker that would cause a concern like that?” or “If this process were to go perfectly for you, what would that look like?”
Change and challenge are opportunities to be more and to have more. All you’ve got to do is go through the front door. If you need help overcoming these changes, send me a DM, email, text, or call. I’m here to help.
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